Growth drivers 5G and IoT

The market launch of 5G and the continued implementation of the Internet of Things (IoT) will, in the opinion of the Prysmian Group’s Multimedia Solutions (MMS) BU, generate a strong demand for cables. With its fiber optic and copper data transmission cables, MMS is well positioned to be a leading player in the growing market for indoor and private networks.

“The Prysmian Group’s Multimedia Solutions business unit is positioning itself to be ready for the new markets created by the demand for communication cables when fifth generation or 5G services are launched,” says Llyr Roberts, Global Vice President of the Multimedia Solutions BU. As the world’s largest manufacturer of telecommunications cables, Prysmian Group clearly sees the opportunities offered by 5G technology.

Since the “wireless” 5G network relies heavily on fiber optics and other cables as backbone, it is in fact not wireless at all. In fact, these networks are the key to unlocking the potential of 5G technology. “The Internet of Things is also creating a new growing market, although it is too early to translate this opportunity into hard numbers,” Roberts continues. “As one of our key areas of focus, we are making sure we have state-of-the-art products and solutions that are ready to capitalize on 5G,” says Roberts. “One of the key trends in the industry is migration to products that can support higher data rates as more and more information is transferred around the world. We are on a path that is strongly linked to high performance products,” he continues. Such products in an exploding market are expected to drive revenue growth while increasing the profitability of the business.

The course is set for growth
The Multimedia Solutions BU is expecting an increase in sales figures due to the rising data requirements and the transition to higher bandwidths. In 2018, the business unit recorded double-digit growth and generated around 30 percent of the Prysmian Group’s telecommunications revenues, or 1.63 billion euros. For 2019, the company forecasts a further increase.

MMS produces fiber optic and copper data communication cables for fixed and mobile applications worldwide. The cable specialist sells its products through distributors, value-added resellers and system integrators. Data centers, public buildings and facilities (hospitals, stadiums, airports, universities), private homes and factories are equipped with cables from the business unit. The Multimedia Solutions BU’s portfolio also includes products for the introduction of 5G communications. With the acquisition of General Cable in 2018, the Multimedia Solutions business unit has almost doubled in size.